Amber Energy Drink unveils scheme

Amber Energy Drink unveils scheme


By Okwy Iroegbu-Chikezie

Amber Energy Drink, a premium energy drink from the stable of Amber Energy Drinks Limited, has begun an empowerment programme aimed at improving the standards of living of Nigerians.

It is seeking to ensure that Nigerians make money in their country through trade loans and be financially independent.

Most people have been impoverished due to the Covid-19 pandemic that led to several months of lockdown with the resultant harsh economic and poor living conditions for most citizens.

However, Amber Energy Drink, which prides itself as a business owned by Nigerians and for Nigerians, has assured it will change the narratives for better by improving the lives of many teeming consumers by granting them financial autonomy through trade empowerment scheme.

Consequently, the company has started training for 400 Nigerians who would be inducted into small and medium scale enterprises (SMEs) to be supported to grow under a well- arranged and structured semi-informal system.

Kicking off the Empowerment scheme in Lagos, General Manager of Amber Energy Drink, Ms. Lola Adedeji said the “empowerment programme (AEP) was borne out of our core values and beliefs. We believe in helping people become more self-dependent by making more money and creating a livelihood for themselves”.

According to her, “we believe Nigerians will and should drive the economy, we want them to have multiple streams of income so that they can be financially independent”, she disclosed, adding that the scheme is such that would be mutually rewarding and profitable to all stakeholders.

With this, a participant gets a product loan to the value of N100,000 to trade and repay the principal while interest would only be paid within a period of four months. Interest rate, according to the General Manager is five per cent flat rate. The empowerment programme would also afford beneficiaries the opportunity to own Amber Energy Canopy for stocking and selling the products. The canopy will also be repaid within 12 to 18 months. Adedeji said the company would open an account with them and each will be credited with N1000,000 only. This will in turn be auto debited with 20 crates of Amber Energy Drinks that would be traded for repayment by the beneficiaries.

In other words, beneficiaries who have become automatic vendors and trade partners can get as many crates of the Amber Energy products on a monthly basis and make as much as  N500,000 as profit depending on their sales efficiency. The empowerment tagged “Choose Your Hustle” is a form of trade loan finance and lease of recharge spot.

In her presentation, Amber Energy Drinks Head of Sales, Mrs Temitope Adetiba said the company has put in place arrangements to make the scheme a huge success.

She said beneficiaries would be assisted through promotion for the product by using marketing and advertising channels.

According to her, “our strategy to make the empowerment scheme work is constant brand awareness and engagement through Radio, Television, Social Media, Activations and below-the-line efforts”.

She added that the company’s sales representatives would also visit the beneficiaries to monitor their activities and challenges real time.

Mrs. Adetiba said beneficiaries were in for a good time as Amber Energy Drink is a quality product that in great demand.

The new product has been formulated with the best energy-giving ingredients and unrivalled quality consideration in line with global best standards of products formulation for discerning Nigerian energy drinks consumers. Amber is a non-discriminatory unisex energy drink, the first of its kind.

The product, fortified with Vitamins and amino acids nourishes the body and provides a mental and physical boost of energy with natural guarana plant. It is affordable and available in all different parts of Lagos metropolis at the moment.

Meanwhile, the training programme for over four hundred beneficiaries will run every Tuesdays through the month of September with three sessions for at least one hundred participants per day. No fewer than four thousand applications were received out of which four hundred beneficiaries were short-listed for the kick-off.



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